Essay Cove

Essay Cove

Please identify one brand that you consider to be meaningful in your life. This could mean:
choosing a brand that factors into your consumption regularly, habitually and/or ritualistically
and is not easily substituted; or a brand that you have developed a personal history with and
find yourself showing favouritism towards amongst substitutes; or possibly even a brand that
you consider to be instrumental for constructing part of your identity and overall sense of
self.
After identifying this brand, you are asked to draw from the suite of materials (e.g. theories,
explanatory concepts, models, frameworks, labels, terminology) covered in MKTG317 and
your own independent reading to evaluate and explore what makes it so meaningful and/or
indispensable to you.

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