Case analysis 2 is continued from case analysis 1. In this assignment, you will complete your analysis of your assigned case and turn it in for evaluation by your professor, as well as post it in the appropriate case Discussion forum for the unit in which your case is due. Your analysis shall suggest strategic decisions for the company and make recommendations for the company moving forward. You will review your previous casework and improve it on the basis or instructor and peer feedback
Your analysis should include:
1. A proposal for a new vision and mission that you feel would better represent the company.
2. An IFE and EFE OR a SWOT Analysis
3. Recommendations on strategic directions for the company that are supported by 2 of the following:
1. SPACE Matrix
2. BCG Matrix
3. IE Matrix
4. Rationalization as to why recommendations are being made.
Overall analysis should not exceed 8-10 pages. It must be clearly written with no grammatical errors or spelling mistakes. It must be properly cited using APA style. Your grade for each component will be reflective of your ability to think critically and present sound arguments that are properly substantiated. Your book will serve as a resource, but research is required to support recommendations. Case Analysis must be submitted to the assignments page for grading and also posted as a document in the appropriate case Discussion forum.
Please review the rubric carefully before writing your case
VI Evlaute of old mission and vision and a proposal for a new vision and mission that you feel would better represent the company. (15%)None of the essential materials are included. A new mission/vision is a duplication of current or old vision. Evaluation is superficial. Some of the essential materials are included. Current mission and vision evaluated but criteria not used. A new vision and mission have been proposed, however, is not robust /or does not follow theory.Most of the essential materials are included. Current mission and vision evaluated as per criteria. A new vision and mission have been proposed and are rooted in theory.Exceptional work with all of the key elements if the materials required for this section included. The sources of the analysis are dependable with a discussion on how the company presents itself and how others view it. Most of the analysis is based on third-party reliable sources. The new vision and mission proposed are relevant and based on the robust analysis. SWOT/IFE/EFE
VII Analysis of Organization (VII) – Current Strategies, Alignment with goals. Compares with the competition. Completes IFE, EFE, or SWOT analysis and Gap analysis for the organization. – (25%)Fails to complete the required analysis. Minimal factors considered. Factors are missing or obsolete. Sources of information are unreliable.Meets some basic criteria for this Outline Item. However, fails to demonstrate knowledge of some of the theories needed to address most of the requirements Meets the basic criteria for this Outline Item, demonstrate knowledge of tools , and applies the required tools in the analysis. Good references and most factors considered. The analysis is current and relevant. Demonstrates strong knowledge of and capability to apply, theories & tools in the analysis of organization (current strategies, alignment of strategies with goals, competition). Uses SWOT & Gap analyses. Strategies
VIII Suggests strategies. Evaluates strategies. Recommendations on strategic directions for the company that are supported by 2 of the following: SPACE Matrix, BCG Matrix, IE Matrix, QSPM (25%)Meets minimal criteria for this Outline Item. Strategies have been evaluated and new strategic initiatives suggested however they are not rooted in theory or analysis. Models, as suggested, have not been used.Meets the basic criteria for this Outline Item, but fails to demonstrate knowledge of, or capability to apply, theories needed to address some of the requirements. Only one model has been used/both models used to have errors. Some key factors are missing in the analysis. Information is dated and unreliable. Meets the criteria for this Outline Items, and demonstrates knowledge of, or capability to apply, theories needed to address the requirements. Good understanding of how suggested tools can be used to evaluate and suggest strategies. Information is reliable and current.Demonstrates knowledge and capability to apply theories and tools in the analysis of the organization in terms of Strategy evaluation and recommendation. In-depth analysis of current and suggested strategies. All information presented is reliable and current. Student/s demonstrate/s an excellent understanding of how tools work and what strategic direction is best suited for the business.Conclusion
IX Conclusion and Future of Organization – (10%)Fails to address most of the Item Requirements. A proper conclusion based on the analysis conducted has not been provided. One or the other requirement is minimally covered or missing. Conclusion based on the analysis presented in the study. Future direction is missing.Both the conclusion and future direction of the company based on detailed the analysis presented in the case has been provided. Both the conclusion and future direction of the company based on detailed the analysis presented in the case has been provided. The conclusion and future direction are supported by relevant and reliable evidenceWriting
grammar, sentence structure, vocabulary, spelling, and punctuation (10%)Case has 10 or more errors.Case has 6 – 10 small errors.Case has 1-5 errors.Case is free of errors.APA Format
APA referencing, formatting, and citations (10%)Case has no to minimal in-text citations, issues with referencing – incorrectly formatted or mismatch, etc. Formatting has many issues.Case has no to minimal in-text citations, also there are some issues in references and formatting.Case has all references, formatting is generally good, in-text citations are there but have some issues.Case is error-free with close attention to in-text citations, references, and citations.Sources
Quantity and Quality of resources- Use of reliable sources. Information gathered from not only the company but also reliable third party sources- reports etc. (5%)Data collected from unreliable/dated sourcesInformation from the only company website and some other sourcesCompany website/news/business-reports etc. used to collect all the information. The information looks mostly reliable.Information is current and reliable. A variety of information sources have been used. Most information comes from reliable third-party sources.