Essay Cove

Essay Cove

Strategic Marketing Assignment:
Select a success or a failure case of a company and analyze its strategic marketing elements.
In your case you need to analyze:
-Macro environmental forces that affected the company 
-Micro environmental forces
-The new consumer trends
-The company’s differentiation and positioning strategy
-The industry product life cycle 
– All relevant matrices covered in the material
-The company’s marketing mix
Document organization and Formatting:
· Cover page
· Table of contents 
· Introduction 
· Case analysis 
· Conclusion 
· References 
In your document use Harvard referencing, don’t forget the intext citation. 
The paper should be minimum of 1600 words.

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