Essay Cove

Essay Cove

12

Q4. What are the major sources of competitive advantage from diversification? Using a company as an example, please analyse how the diversification strategy it has adopted has given the company a competitive advantage.
Q5.Please explain how Porter’s National Diamond theory help analyse competitive advantage within an international context.
Q6. List the main forces for applying a global strategy and a national differentiation strategy, respectively. Using a large multinational firm as an example, analyse which international strategy it uses and explain why. 

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